Branding & Digital Marketing

Speedo Campaign: Get The Summer Feeling

Store windows, POS and a social campaign that turned summer into a brand moment for Speedo Colombia.

Client

Speedo Colombia

Year

2014

Role

Visual Merchandising & Content Creator

Discipline

Retail + Social

Brief

Bring the "Get The Summer Feeling" campaign to life across the Speedo Colombia retail network and translate it into a social-first content system that could travel.

Social Media lettering over a Speedo beach hero image

Challenge

A national retail rollout with consistent execution across store windows and POS, plus a fresh social campaign that felt distinctly Speedo but distinctly summer.

#SummerFeeling campaign mechanic on an Instagram phone mockup — Campaign mechanic — how followers took part

Grid of participant Instagram posts on phone mockups — A national response — participant submissions

Concept

Sunlit action, colour and movement — the summer feeling captured in a single frame and rolled out across every touchpoint.

Two men running through surf in Speedo swim shorts

Speedo beach ball in the foreground with runners in the background

Outcome

Coordinated in-store activations across the country, a signature social campaign under #Summerfeeling and +4,730 followers gained during the campaign window.

Campaign Visuals

Store windows and POS displays designed for maximum sunlit impact — bold colour, movement and confident product hero moments.

Speedo #Summerfeeling rollout: in-store rack, retail window and campaign display — Retail rollout — in-store, window and display

Get The Summer Feeling polaroids — a summer to remember, diving contest, game on — Signature polaroid content system

Social Campaign

A #Summerfeeling content series that mixed lifestyle photography, athlete moments and behind-the-scenes cuts, tuned for engagement across Speedo Colombia's channels.

Get The Summer Feeling social banner with a mosaic of user-generated polaroids

Credits

Jonathan Armstrong · Meric Pine · Luke Scully · Thibault Penin · Cindy Davila.

Key Skills

Visual merchandisingRetail designCampaign designContent creationSocial mediaPhotography directionCopywritingCommunity growth