Branding & Product Development

I-FRESH: A Fresh New Way To Stop The Spread

A new hygiene brand built for a moment the world needed to take hygiene seriously — with warmth, education and integrity.

I-FRESH: A Fresh New Way To Stop The Spread

Client

Dalcon Hygiene

Location

Australia

Year

2020

Role

Graphic Designer & Marketing Strategist

Brief

Launch I-FRESH as a distinct hygiene brand under Dalcon Hygiene — friendly, credible and grounded in genuine sustainability commitments rather than marketing polish.

Challenge

Stand out in a category flooded with fear-based messaging and greenwashing, while communicating real product benefits and real environmental commitments.

Young girl washing her hands at a kitchen sink — Everyday hygiene — the real audience

Concept

Water, calm and care — the visual language for a hygiene brand that doesn't shout.

Two hands crossed against a soft blue backdrop

A hand skimming the surface of clear pool water

Branding

A confident, clean visual system built around a fresh blue palette and honest typography. Sustainability stamp graphics were designed as a reusable content system across pack and web.

Primary logo

Horizontal lockup

I-FRESH colour palette — soft grey, deep navy, fresh cyan and white — Colour palette

Open Sans Bold specimen showing lowercase letters — Typography — Open Sans Bold

Launch Packaging

Packaging designed to protect what's inside and communicate the brand promise without shouting — including the sustainability stamps developed for the identity system.

A Safer and Cleaner Future for Australia — I-FRESH product hero with sustainability icons — Range hero banner

I-FRESH product range on white podiums with sustainability stamps below — New product range launch

I-fresh Antibacterial Hand Wash bottle on a marble counter — I-fresh™ Antibacterial Hand Wash — No Alcohol

I-FRESH hand sanitising station and technique posters — Point-of-use posters and station signage

Kit Packaging Design

A pencil-shaped kit box designed with Life Education — a playful format that ties the hygiene message to a familiar school object, with a die-line built for standard flat pack production.

Two pencil-shaped hexagonal I-FRESH sanitiser boxes on a wood floor — Structural proposal — pencil format

Open pencil-shaped I-FRESH box revealing four sanitiser bottles inside — Interior — four-bottle kit

Flat die-line artwork for the I-FRESH x Life Education pencil kit box — Die-line and printed artwork

I-FRESH x Life Education kit — posters, sanitiser bottles, pencil-shaped box and Healthy Harold the giraffe — Full kit — I-FRESH x Life Education

Outcome

A complete brand launch: identity system, sustainability stamps, educational content marketing, a landing page that won First Place in the HubSpot CMS Hub Website Challenge, and a collaborative marketing partnership with Life Education, with 15% of proceeds donated.

I-FRESH desktop website home page with product range hero on a MacBook — Desktop website — launch home page

I-FRESH website home page featuring the product range and lifecycle — Award-winning landing page — HubSpot CMS Hub Website Challenge

I-FRESH Product Lifecycle diagram — six-step circular flow from purchasing to disposal — Product lifecycle — sustainability storytelling

Two iPhones showing the I-FRESH contact form and product range page — Mobile responsive — contact and product range

Educational Content Marketing

Rather than selling fear, the brand invested in teaching — plain-language articles, visuals and social series that helped people understand hygiene and make better choices at home and at work.

Stacked blog articles: hand sanitiser technique, a safer future for Australia, and shopping with purpose — Editorial series — education first

Instagram post from Life Education NSW: How to Correctly Use Hand Sanitiser — Social media collaboration with Life Education NSW

Collaborative Marketing

A partnership with Life Education embedded purpose in the commercial model — 15% of proceeds donated, and joint content that reached families across Australia.

I-FRESH x Life Education co-branded landing page on a MacBook — giraffe hero and product range — Co-branded landing page — Dalcon Hygiene x Life Education

Full-length I-FRESH x Life Education co-branded home page with hero, product grid and resources — Full home page layout

Key Skills

Brand identityPackaging designMarketing strategyContent marketingLanding page designPartnership marketingIllustrationHubSpot CMS